Adidas: News

22 Mar 2024


Nike agreement ends Adidas's 70-year relationship with German football teams

In a notable development, the German football federation (DFB) has declared its future collaboration with US sportswear titan Nike, starting in 2027.

27 Feb 2024


Kanye West accuses Adidas of selling 'fake' Yeezy sneakers

Kanye West, who goes by his moniker Ye, recently accused Adidas of selling "fake" Yeezy sneakers and exploiting artists in an Instagram video. The rapper-turned-fashion designer alleged that the company is releasing unapproved colorways of his popular Yeezy sneakers and suing him for $250M.

01 Feb 2024


Following Ye's controversy, Adidas to sell remaining Yeezy sneakers 

German sportswear giant Adidas has announced that it plans to sell off its remaining Yeezy sneaker inventory, a result of its terminated partnership with rapper Kanye West, also known as Ye, at the cost price or higher.

17 Aug 2023


Bata India is exploring a partnership with Adidas

Bata India, a leading footwear maker, is in advanced discussions with athletic shoe giant Adidas for a strategic partnership in India, per the CNBC-TV18.

21 Feb 2023

Indian Cricket Team

Adidas set to replace Killer as India's new kit sponsor

Sports apparel and equipment brand Adidas is set to sponsor Team India's kit after taking over from Killer.

25 Oct 2022


Will Adidas drop Kanye? Exploring all of his scrapped deals

Sportswear giant Adidas received a massive backlash on Monday as netizens demanded the brand cut ties with Kanye West (Ye) after he posted a series of anti-Semitic outbursts on Twitter.

30 Mar 2022

FIFA World Cup

FIFA World Cup 2022: Adidas unveils official match ball

Sportswear major Adidas has unveiled the new official ball for the upcoming FIFA World Cup 2022 to be held in Qatar.

14 Aug 2021


Adidas is selling Reebok to ABG for $2.5 billion

Sportswear major Adidas has announced that it will be selling Reebok to Authentic Brands Group (ABG) that has been snapping up labels ahead of a planned initial public offering (IPO).

27 Jan 2021


This 'plastic' deathbed is a clarion call to save climate

Aakash Ranison, 25, is a young climate change activist who, through his life and work, advocates a sustainable and healthy lifestyle.

29 Aug 2020


Tech brand files $20mn lawsuit against Kanye West for non-payment

Popular rapper Kanye West might be running for office, but in the process is reportedly leaving a trail of small-to-moderate corporate companies across the world angry and fuming over non-payment for services he had ordered for.

09 Aug 2020


Puma buys bid document for Team India's kit sponsorship

German sports apparel company Puma appears to be the front runner-up in bagging the Indian cricket team's kit sponsorship rights.

12 Apr 2020

Deepika Padukone

Ranveer Singh's top five most happening outfits

Ranveer Singh is one of a kind.

26 Sep 2019


#Alert: 'Adidas free shoes' scam is circulating on WhatsApp

Last year, a scam related to Adidas surfaced online wherein the company was claimed to be giving away 3,000 pair of shoes for free as part of its 93rd anniversary.

30 Jul 2019


Five fashion technologies changing the way you dress

Fashion has been around since time immemorial. And recently, we have witnessed some amazing innovations in the industry, courtesy tremendous technological advancements.

13 Feb 2019


Here's how to get free tickets for Ranveer-starrer 'Gully Boy'

Zoya Akhtar's directorial Gully Boy is all set to hit the theatres and is already making a lot of noise.

12 Feb 2019

Game of Thrones

Adidas is bringing 'Game of Thrones' themed shoes

Game of Thrones is an essential part of pop culture and it cements its position through frequent collaborations with other companies, be it the Johnnie Walker White Walker whiskey, or the recent Budweiser Light crossover.

03 Nov 2018


Indian athlete Hima Das features on Vogue's cover

Indian athlete Hima Das has been having an excellent year and the newest feather added to her cap is featuring on the cover of Vogue.

19 Sep 2018


Adidas signs India's young athlete Hima Das

Global sports brand Adidas has signed India's young athlete Hima Das.

Athlete Swapna Barman to get customized shoes

Indian athlete, Swapna Barman, who excelled at the recently concluded 2018 Asian Games, is set to get customized shoes.

24 Aug 2018


Arsenal to bid adieu to Puma kits by season end

As per reports, Arsenal FC have decided to not renew their contract with kit manufacturers Puma. Instead, they will sign with Adidas at the end of the season.

11 May 2018

West Africa

Adidas is literally turning garbage into money: Here's how

With over 1 million shoes' pairs made from ocean plastic and sold in 2017, Adidas is literally turning garbage into gold.