'It's launching soon, right?' White House shares multiple cryptic posts
What's the story
The White House has posted a series of cryptic videos and pixelated images on its official social media accounts, sparking speculation of an upcoming announcement. One video features the "shushing face" emoji, and when played in reverse, users claim it says, "exciting announcement tomorrow." The posts started late Wednesday and have since garnered millions of views.
Video details
Deleted White House X video circulates
The first video, which has since been deleted but continues to circulate online, shows shaky footage of a woman in black boots and a dress asking, "It's so cool. It's launching soon, right?" An off-camera male voice replies in the affirmative, confirming that the subject of their conversation will arrive shortly.
Twitter Post
The now-deleted video
The White House posted two mysterious videos on X and Instagram Wednesday night, deleting one shortly after.
— Clash Report (@clashreport) March 26, 2026
The first, a four-second clip showing someone’s feet, featured a female voice asking, “It’s launching soon, right?”
The second, posted later, showed a static black… pic.twitter.com/XVI8VAOe4y
Image details
Sketch names President Donald J. Trump
The White House later shared another video that starts with a black screen and then shows a sketch of the White House with "President Donald J. Trump" underneath. An indecipherable voice is heard, but some viewers who reversed the audio reported hearing "exciting announcement tomorrow." Additionally, three heavily pixelated images were posted on social media accounts: two showing President Trump and one showing Vice President JD Vance.
Speculation
Trump postpones threatened Iran power strikes
The posts come amid heightened tensions over the US role in the Iran conflict. President Trump on Thursday announced on Truth Social that he was postponing strikes on Iran's power infrastructure by 10 days, citing 'in-depth, detailed and constructive' conversations with Iranian officials. However, Iranian officials have repeatedly denied any talks are taking place.
Troop deployment
US weighs 10,000-troop Middle East deployment
Even as alleged talks continue, the United States is considering deploying up to 10,000 more troops to the Middle East, according to The Wall Street Journal. The additional forces would likely be stationed near Iran and Kharg Island, an important oil export hub. State-run Tasnim News Agency also repoprted that Iran has mobilized over one million troops in anticipation of a possible United States ground invasion.