Alfa Romeo's Luna Rossa is its most extreme Giulia sedan
What's the story
Alfa Romeo has unveiled its first car from the Bottegafuorisere bespoke division, a limited-edition Giulia Quadrifoglio called the Luna Rossa. The model was unveiled at the Brussels Motor Show and is being marketed as the most extreme Quadrifoglio yet. The name 'Luna Rossa' comes from an Italian sailing team, reflecting its unique design and performance features.
Design
Unique design and performance
The Luna Rossa comes with a unique aerodynamics package, which includes canards at the front and carbon fiber skirts along its sides. The rear has an aggressive wing, inspired by the hydrofoils of the Luna Rossa sailboat but inverted to create downforce instead of lift. This package generates 140kg of downforce at 299km/h, five times more than what you get with a standard Giulia Quadrifoglio.
Engine specs
Luna Rossa retains standard engine but with enhancements
The Luna Rossa retains the standard 513hp, twin-turbocharged, 2.9-liter V6 engine of the Giulia Quadrifoglio, featuring a louder Akrapovic exhaust system for an improved sound experience. Inside, the car gets Sparco bucket seats inspired by the life jackets worn by Luna Rossa's crew members, adding to the car's unique appeal.
Market influence
Limited production and potential market impact
Only 10 units of the Luna Rossa will be produced, with no word yet on their availability in the UK. The pricing for this limited-edition model is also yet to be announced but is likely to be significantly higher than that of a standard Giulia Quadrifoglio. This move comes as part of Alfa Romeo's strategy to follow luxury carmakers like Aston Martin, Bentley, and Porsche into the bespoke customization market.