Ferrari unveils EV interior designed by Apple legend Jony Ive
What's the story
Ferrari has unveiled the interior of its first fully electric car, the Luce. The design was created by LoveFrom, the studio of Apple's former chief designer Jony Ive. The reveal took place at San Francisco's iconic Transamerica building. "We are entering a new era in Ferrari," said Benedetto Vigna, CEO of Ferrari. The name 'Luce' is Italian for light and symbolizes a new chapter for the brand.
Design philosophy
The design blends modernity and tradition
The Luce's design is a blend of modernity and tradition, with glass and brushed aluminium as the main materials. The interior features a steering wheel with Ferrari's signature three-spoke design, an odometer/speedometer console dominated by screens, and a control panel display that resembles an iPad. The elements are arranged separately inside the cabin instead of being fitted into one unit.
Innovative features
The key fob looks like a mini iPhone
The Luce's key fob resembles a miniature iPhone with a glass back and Ferrari logo. It fits into a slot in the center console, activating the dashboard dials. The gear shifter knob is made of Corning Gorilla Glass and has 13,000 holes laser blasted throughout its surface for light diffusion. Corning also provides more than 40 glass parts for the car, including buttons, screens, and even the casing of the center console and gear-shift knob.
Advanced technology
Steering wheel has leather grip all around
The Luce's steering wheel has a leather grip all around, with clicky aluminium buttons for signaling or changing music tracks and volume. Behind it is the binnacle, which looks like a large iPhone in landscape mode with three Apple Watches in the middle. The convex lenses create a parallax effect that magnifies circular OLED screens from Samsung, Ferrari's partner for display tech.