Hyundai's new Boulder Concept is built like a truck
What's the story
Hyundai has unveiled its Boulder Concept at the New York International Auto Show, a design exercise that previews a rugged body-on-frame SUV and pickup truck. The automaker plans to design, develop, and produce these vehicles in the US before the end of this decade. The move is part of Hyundai's strategy to expand its American footprint with facilities like its Alabama factory and Georgia Metaplant for EV production.
Design details
The concept car features a double-hinged tailgate for added convenience
The Boulder Concept is a boxy, body-on-frame SUV that embodies Hyundai's "Art of Steel" design language. It features a two-box silhouette with short overhangs and generous ground clearance over massive 37-inch mud-terrain tires. The rear has a double-hinged tailgate for added convenience when loading gear, while coach-style rear-hinged doors add an element of surprise to this concept car.
Interior features
The interior strikes balance between modern technology and tactile usability
The interior of the Boulder Concept strikes a balance between modern technology and tactile usability. It features physical knobs and chunky switchgear on the dashboard, instead of a massive pillar-to-pillar screen. The vehicle uses multiple small digital gages and a large head-up display projected onto the base of the windshield to present relevant information to the driver.
Engine specifications
Powertrain options likely to be combustion or hybrid
Hyundai hasn't revealed the powertrain details for the Boulder Concept, but it doesn't ride on the brand's dedicated E-GMP EV architecture. Given its focus on traditional truck capability and American-market appeal, combustion or hybrid options seem likely. Notably, the vehicle is built around a traditional body-on-frame platform which Hyundai is serious about developing for future US-market trucks and SUVs.
Future prospects
Hyundai plans to introduce midsize pickup by 2030
If Hyundai's vision for the Boulder Concept comes to fruition, it could mark a new chapter in the company's American ambitions. The automaker has confirmed that this body-on-frame platform will underpin a new midsize pickup arriving by 2030 and other future vehicles. This likely includes an off-road-oriented SUV that would look quite similar to the Boulder, further establishing Hyundai's presence in this segment.