Shoei launches world's 1st AR motorcycle helmet
Shoei just dropped the GT-Air 3 Smart—the world's first motorcycle helmet with built-in augmented reality.
Made with EyeLights, it beams your speed, GPS directions, calls, and radar alerts right onto a nano-OLED visor, so you can keep your eyes on the road.
EyeLights says this tech can cut rider reaction times by over 32%.
Tech and features at a glance:
You get a universal intercom with unlimited range, active noise cancelation for less wind and more music, plus voice assistant support for Siri and Google.
The electronics are tucked inside a DOT/ECE-certified shell that's safe and lightweight.
Other perks include a sun visor, anti-fog shield, and advanced airflow.
Price and how it stacks up:
The GT-Air 3 Smart comes in five colors (sizes S-XXL) at $1,199 (about ₹99K).
Its nano-OLED display stays clear even in sunlight—projecting info as if it's three meters ahead of you.
Compared to rivals like Sena Phantom or Cardo Beyond GTS (which don't have AR), Shoei's helmet is all about next-level safety plus smart connectivity.