Simple Energy, Chara develop rare-earth-free EV motors

Auto Nov 12, 2025

With China tightening its grip on rare earth exports, Indian EV makers Simple Energy and Chara Technologies are stepping up.
Both Bengaluru-based companies have designed motors that avoid these hard-to-source materials, aiming to make India's auto industry less dependent on imports and more resilient.

With China controlling rare earth processing, Indian EV makers step up

Simple Energy swapped out heavy rare-earth magnets for alternative compounds, already selling over a thousand units in October.
Chara Technologies developed a magnet-free motor—using only Indian-sourced materials—that's set to hit the EV market next quarter.
These innovations help sidestep supply chain headaches and keep things moving even as China controls most of the world's rare earth processing.