Toyota is making its cars stick around longer
Toyota's big-name models like the RAV4 and Corolla will now have an average sales cycle of nine years instead of seven.
This move means fewer total redesigns, but more focus on regular software updates and electrification—so your car can keep getting smarter without needing a whole new version.
What's behind the longer cycle?
Toyota plans to roll out new features through over-the-air updates, so cars keep improving even after you buy them.
They're also promising dealers that wholesale prices will stay steady for all nine years, which should help avoid price hikes or squeezed profits.
It's a different approach compared to other brands that swap out models more often.
Not a 1-size-fits-all plan
While global favorites get the nine-year treatment, Toyota will still tweak region-specific models to fit local tastes.
Overall, they're betting on mature, tech-upgradable cars that hold their own over time—going against the industry rush to constantly refresh lineups.