VinFast introduces ultra-luxury EVs under new brand
What's the story
Vietnamese electric vehicle (EV) manufacturer VinFast has unveiled two new ultra-luxury models under its newly formed Lac Hong brand. The announcement comes as part of a strategic restructuring of the company's EV lineup into three distinct automotive brands. The new models, Lac Hong 800S and Lac Hong 900S, are designed to compete with some of the world's most prestigious ultra-luxury vehicles.
Design ethos
Models inspired by Vietnam's cultural heritage
The Lac Hong models are inspired by Vietnam's cultural heritage, embodying the courage, intellect, and stature of the nation. The 800S SUV has a bold and powerful look while the 900S sedan is all about timeless elegance. Both vehicles will be powered by a three-motor all-wheel-drive electric powertrain with a combined output of some 615hp.
Tech specs
Features premium materials like nappa leather and rare woods
The power from the electric powertrain will be delivered to the wheels via VinFast's first-ever "full active suspension system." This tech is designed to keep the big vehicles stable, compensating for any excess body roll and brake dive. The interiors of both models will be fitted with premium materials like nappa leather, rare woods, and gold-plated trim accents.
Unique features
Sedan offers Netflix streaming and zero-gravity seats
The Lac Hong 900S sedan offers a unique experience for rear passengers, with features like Netflix streaming and zero-gravity executive seating. Other high-end features include automatic electric doors and dual wireless phone chargers in the center console. The company has not yet revealed details such as battery capacity, charging speed, or pricing for these new models.
Market strategy
Both vehicles to go on sale in 2027
Despite its struggles in the US market, VinFast remains committed to global distribution and rapid rollout of new models. The company says that both new vehicles will go on sale sometime in 2027. This move is part of the company's larger strategy to establish a strong foothold in the global automotive market with its innovative and luxurious EV offerings.