Amazon, Flipkart to offer loans, financial products—Here's how

Business Nov 28, 2025

Amazon and Flipkart are stepping into India's finance game, targeting small businesses and consumers.
Amazon just bought Axio, a digital lender, and plans to offer small-business loans and cash management features outside major cities.
Flipkart is gearing up to launch buy-now-pay-later (BNPL) options once it gets RBI approval.

Why this matters:

Amazon is teaming up with local banks for fixed deposit savings on Amazon Pay, while Flipkart wants to roll out no-cost installment plans and consumer loans with interest rates between 18%-26%.
With India's consumer loan market booming—from $80 billion in 2020 to $212 billion in 2025—and new RBI rules letting tech giants lend directly, these moves could make borrowing simpler for a lot more people.