Why Apple has slashed commissions on mini apps by 50%
What's the story
Apple has announced a new developer program, the Mini Apps Partner Program, which will cut commissions on in-app purchases for mini apps. The tech giant will now charge a reduced rate of 15% instead of the usual 30%. This move is aimed at encouraging developers to host mini apps and games on their platforms while using Apple's technologies.
Mini app criteria
What are mini apps?
Apple defines a mini app as a "self-contained" experience created with web technologies like HTML5 and JavaScript, and distributed within a larger native app. The company has supported this technology on the App Store for nearly a decade but is now offering reduced commissions on transactions involving these mini apps. In 2017, Apple added rules to its App Review Guidelines detailing specific requirements for such apps under guideline 4.7.
Program criteria
Eligibility requirements for the Mini Apps Partner Program
To be eligible for the Mini App program, Apple says the main app should be available on iOS or iPadOS, and hosted on the App Store. It also has to comply with the Apple Developer Program License Agreement and existing App Review Guidelines, including those for mini apps. The new requirements include support for specific Apple technologies like Advanced Commerce API and Declared Age Rating API.
Data processing
Main app must use Apple's in-app purchase system
The main app must also use Apple's in-app purchase system and send details about a user's in-app purchase to Apple when a refund is requested. This way, Apple ensures it can still take a cut from mini apps even as the market changes to offer new experiences. The company sees this program as an opportunity for developers hosting mini apps and games to grow their business on the App Store.
Application process
How to join the Mini Apps Partner Program?
Developers interested in joining the Mini Apps Partner Program can apply by providing information about their host app, eligibility, and mini app. They also have to agree to the program's terms and conditions. Once their app is ready, they must submit it for review. In-app purchases within the mini apps qualify for the reduced commission if they are for digital goods and services such as consumable/non-consumable items or auto-renewable/non-renewing subscriptions.