Apple's hardware chief may leave the company
What's the story
Apple's Senior Vice President of Hardware Technologies, Johny Srouji, is reportedly considering leaving the company. According to Bloomberg, Srouji has made significant contributions to Apple's recent advancements in Silicon technology. He was instrumental in the transition of Mac to Apple Silicon and the development of in-house cellular modem and Wi-Fi/Bluetooth chip. However, he is now contemplating a career shift elsewhere.
Impact
This could be a major loss for Apple
If Srouji decides to leave, it would mark the exit of another top Apple executive. He has already informed his colleagues about his plans to join another company if he does leave. The tech giant has reportedly offered him "substantial" pay packages and more responsibilities in an attempt to keep him on board. These include a possible promotion to Chief Technology Officer (CTO).
Leadership shift
Srouji's departure amid Apple's leadership changes
Srouji's possible exit comes as part of a larger reorganization at Apple. The company is preparing for CEO Tim Cook's eventual retirement. Other high-profile executives who have announced their transitions this week include design lead Alan Dye, AI chief John Giannandrea, general counsel Kate Adams, and environment/policy VP Lisa Jackson. Retail chief Dierdre O'Brien and marketing SVP Greg Joswiak are also likely to retire soon after decades-long tenures at the company.
Scenario
Talent exodus threatens Apple's progress
The departure of key executives and the potential exit of Srouji come as Apple faces a talent drain in its engineering ranks. The company has been losing AI talent to tech rivals such as Meta Platforms Inc., OpenAI, and various start-ups. These exits could hinder Apple's efforts to catch up in artificial intelligence, an area where it has struggled to make a mark.