Bengaluru's Vimag Labs builds electric motors without rare earth magnets
Vimag Labs, a Bengaluru startup, is shaking up the electric motor scene by ditching rare earth magnets, usually sourced from China, and using copper coils instead.
CEO and co-founder Manish Seth came up with this idea during the pandemic when their magnet shipment got stuck for months.
Their motors use smart software to create dynamic magnetic fields, so performance stays strong without relying on tricky imports.
Vimag secures 5 patents
Vimag's new motors are already being tested by top Indian EV makers and luxury car brands, plus some European suppliers.
With five patents secured and full domestic production possible using just copper, steel, and standard electronics, they are helping India become more self-reliant in tech.
The goal is to deliver between 1,000 and 10,000 units by late 2026 and make rare earth supply issues a thing of the past.