'No shortcuts': Blinkit's CEO warns brands against fraudsters
What's the story
Albinder Dhindsa, the CEO of Blinkit, has issued a warning to brands over the increasing fraudulent activities in product listings on his platform. He took to X to clarify that there are no shortcuts or official partners for getting products listed on Blinkit. "We've recently seen cases where fraudsters claim they can get you listed quickly on Blinkit. Please note: there are no shortcuts and no official partners for listing products on Blinkit," Dhindsa wrote.
Reseller caution
'If you choose to work with a reseller, do diligence'
Dhindsa further stressed that all listings must go through official channels. He cautioned brands that dealing with unauthorized resellers could lead to their products being removed from the platform. "If you choose to work with a reseller, do your diligence. Any misrepresentation or unauthorized activity by the reseller can get your products deactivated from the Blinkit platform if the reseller is blacklisted," he said in his post on X.
User feedback
Brands react to warning
Dhindsa's warning has drawn mixed reactions from brands. Some have voiced their concerns about the user experience on the official platform for registering as sellers. One user highlighted the difficulties D2C brands face due to lack of clarity in the process, while another seller complained about delayed responses and a slow registration process.
Market dominance
Blinkit's market position
According to a research note by brokerage firm BofA Securities, Eternal-owned Blinkit has over 50% market share in the 10-minute delivery space. Its competitors include Zepto, Swiggy's Instamart, BigBasket, Flipkart Minutes, and Amazon Now.