Collective's Under 25 app crosses 1 million downloads
The Under 25 app, built for Gen Z students by Collective Artists Network, just crossed one million downloads.
It's more than a social platform—think content creation meets community vibes, with gamified features that keep things fresh.
Over 400,000 students use it every month, and together they've created more than 2.5 million pieces of content.
More than just a social platform
Under 25 isn't just about scrolling—it's helped over 150,000 students express themselves and even earn rewards through events and creative challenges.
The team has hosted over 600 events in 25 cities (plus plenty online), and partnered with more than 350 brands for campaigns that actually involve students' voices.
Founder Vijay Subramaniam calls it "a cultural engine" bringing India's digital youth together.
What's next for the Under 25 team?
The app is gearing up to expand into Tier 2 and Tier 3 cities soon, aiming to make its creative community even bigger and more inclusive.
If you're looking for a space to create, connect, or just see what other young people across India are doing—this might be worth checking out.