Digital ads take over as India's ad market hits ₹1tn
India's ad market just crossed the ₹1 lakh crore milestone in FY25, and it's mostly because digital ads are taking over.
Digital now grabs almost half of all ad spends—up from just a quarter five years ago.
The whole industry has been growing steadily at 6-7% each year.
Digital ads are the only ones moving
Digital ad spending jumped 9-11% this year, while TV and print barely budged.
With more people streaming on OTT platforms and ditching cable, TV lost ground—DTH alone shed over 10 million subscribers since 2020.
Print readership also dropped, so brands are putting their money where young audiences actually are: online.
E-commerce companies lead the charge
Big spenders like FMCG brands now put over half their budgets into digital ads—almost double what they did in FY20.
The auto sector is catching up too, and e-commerce companies lead the way with about 60% of their ad money going to things like influencer campaigns and targeted online ads.
If you're seeing more sponsored posts and creative brand collabs in your feed lately, this is why!