Digital gold platforms seek regulation as popularity soars
Digital gold is having a moment, especially with younger investors who love the ease of buying and selling online—no locker fees, instant liquidity.
But there's a catch: these platforms aren't regulated like traditional gold ETFs.
That's why the India Bullion and Jewellers Association (IBJA) is urging Sebi to step in, saying regulation would boost trust and dispel fears that consumers are being duped.
As IBJA's Surendra Mehta puts it, digital gold companies are ready for oversight.
Huge Dhanteras surge shows why rules matter
This Diwali season, SafeGold saw transactions skyrocket—₹1,950 crore during Dhanteras versus ₹800 crore last year.
Gaurav Mathur, CEO of SafeGold, says government supervision is key to ensuring gold purchased through these platforms is kept in vaults and can only be liquidated if the consumer wants.
With so much money flowing in and more young people joining in, clear rules could help everyone invest with confidence.