eBay Live grew eightfold year-over-year (reported in Q2 2026), boosting discovery and sales
eBay Live is having a moment: its live shopping platform just grew eightfold year-over-year (reported in Q2 2026) across seven markets.
With more viewers, longer watch times, and way more items sold, CEO Jamie Iannone says live shopping is helping people discover cool stuff and boosting sales in a big way.
Sellers who stream report GMV growth
Sellers using eBay Live are seeing real benefits: over 90% of sellers who stream regularly have seen their GMV grow, selling three times more than those not on live.
Collectibles fans are especially loving it: first-time buyers spent 70% more through live streams than other methods.
Originally invite-only in the US back in 2022, eBay Live now reaches places like Germany, Australia, and Canada.
eBay launched self-service onboarding
To get even more people involved, eBay last month launched self-service onboarding for eligible sellers across over 300 categories, making it easier to set up events and manage inventory.
More international rollouts are coming soon.