How Black Friday is changing the retail landscape in India
Black Friday isn't just an American thing anymore—it's now a big deal for Indian shoppers too.
Landing on November 28 this year, it gives retailers a chance to clear out stock between Diwali and winter sales, with deep discounts on everything from gadgets and clothes to beauty products.
Big brands, bigger numbers
Major platforms like Amazon, Flipkart, Myntra, Nykaa, and Tata CLiQ are all in on the action—and the deals often last through Cyber Monday.
Nykaa's Pink Friday Sale saw a 36% jump in value last year, while overall online traffic shot up by 45% this month thanks to festive bonuses and better delivery even in smaller cities.
Why it matters for shopping in India
Black Friday has gone mainstream here—both online and offline stores (think H&M, Zara, Sephora) are joining the party.
With India's retail market set to nearly double by 2030, these mega-sales are shaping how young people shop everywhere from big cities to small towns.