InMobi, a big name in mobile ads, just picked up MobileAction, a San Francisco-based platform that helps apps grow on iOS using artificial intelligence and smart analytics.
MobileAction's tools are already trusted by heavyweights like Google and Meta for Apple Ads and app store optimization.
The price tag is under wraps, but the goal is clear: make InMobi even stronger in the global ad world.
InMobi to integrate MobileAction with Glance
MobileAction will keep running on its own, with teams across the US Europe, and Turkey joining the InMobi family.
Their platform crunches data from millions of ads and keywords to help brands target users better.
InMobi plans to take MobileAction's tech into more markets like Asia-Pacific and the Middle East and North Africa, combining it with their Glance platform so advertisers get smarter artificial intelligence tools for app discovery and campaign results, basically making ads work harder for everyone.