Instant tea gains popularity in Guwahati amid LPG supply alert
India's recent LPG supply alert, sparked by the West Asia conflict, has made instant tea way more popular, especially in places like Guwahati.
With tensions in the Strait of Hormuz raising the risk of disruption to regular tea shipments, people are turning to instant tea because it's quick to make and doesn't rely on cooking gas.
Instant tea's moment in spotlight
Instant tea is having a moment thanks to its convenience and longer shelf life, making it a hit with urban households and small shops.
Tea producers see this as a chance for growth, especially for value-added products like instant powders and ready-to-drink teas.
As Dinesh Bihani from the Guwahati Tea Auction Buyers's Association puts it, this shift could even boost exports from Assam since instant tea can be prepared with electric kettles or induction heaters, reducing reliance on cooking gas.