Katzenberg urges Hollywood to embrace AI in new essay

Business Sep 24, 2026

Jeffrey Katzenberg, the Quibi founder, just dropped an essay telling Hollywood it's time to stop fighting AI and start embracing it.

He points out that resisting new tech never works, just like John Philip Sousa's resistance to recorded music.

For him, AI is simply the next big shift.

Katzenberg predicts more films, bolder ideas

Katzenberg looked at Hollywood's history with tech shake-ups, like sound films changing everything.

After chatting with a bot about "the difference between reasoning and creating," he actually got more hopeful: he predicts AI will help make more movies and push studios to try bolder ideas.