Lion picks TCS for major AI transformation
Lion, the Australia-based alcoholic beverages brand, just picked Tata Consultancy Services (TCS) to lead its big AI transformation.
The plan? Automate how they deliver services, move old systems to the cloud, and boost their app development and cybersecurity—all to help Lion stay ahead in a fast-changing industry that's all about smarter tech and personalized experiences.
With TCS on board, Lion hopes to connect better with customers
Lion is now partnering with TCS for further transformation.
With TCS on board, Lion hopes to connect better with customers and run operations more smoothly across Australia and New Zealand—making things faster, safer, and a lot more innovative.
TCS isn't new here
TCS isn't new here—they've worked in Australia for over 35 years and serve most of the region's top companies.
Their experience in consumer businesses (which accounted for over 15% of their revenue growth) means they know what it takes to shake up industries like beverages.
In Q2 2025 alone, TCS landed contracts worth $10 billion—so Lion is teaming up with some serious tech muscle.