Marico's digital brands hit ₹1,000cr milestone
Marico's digital brands just crossed ₹1,000 crore in annual recurring revenue—a big win for the company.
CEO Saugata Gupta highlights popular names like Studio X, Pure Sense, Beardo, and True Elements, and says he's aiming for these online ventures to make up a quarter of Marico's India revenue in the next three years.
What else is going on?
The digital lineup—Studio X, Pure Sense, True Elements, Just Herbs, Beardo, and Plix—is seeing solid progress. Beardo is almost profitable and Plix has already broken even.
Gupta expects True Elements and Just Herbs to break even within 18 months.
Meanwhile, Marico's food division (think Saffola) also hit ₹1,000 crore ARR and could grow another 20% soon.
The company reported a strong 30% revenue jump last quarter and wants to double total revenue by 2030.