Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Business News / Meet Musical.ly, an app that is taking USA by storm
  • Business

    Meet Musical.ly, an app that is taking USA by storm

    Shiladitya Ray
    Written by
    Shiladitya Ray
    Mail
    Last updated on Oct 18, 2016, 09:10 pm
    Meet Musical.ly, an app that is taking USA by storm
  • Founded in Shanghai in 2014 as a platform to create, share and discover short music videos, Musical.ly has grown in popularity, particularly in the US, and has over 100 million users today.

    However, the founders of Musical.ly are less than content, and have plans of making the app as big as Facebook.

  • In this article
    The potential of Musical.ly So what exactly is Musical.ly? Celebrities on Musical.ly Musical.ly's limited base of users Musical.ly stars Muscial.ly's expansion plans A bit about WeChat Musical.ly sources of funding and revenue
  • Quote

    The potential of Musical.ly

  • Musical.ly co-founder Alex Zhu said that, in social media "you either can become a huge general platform like Instagram or Snapchat, or die. There's nowhere in between. I believe Musical.ly can become a general social network."

  • Musical.ly

    So what exactly is Musical.ly?

    So what exactly is Musical.ly?
    Credits:
  • The app allows its users, or "musers" as they are called, to create, edit, filter and broadcast short music videos in minutes.

    Musers can, like Facebook's newsfeed, also browse through the many millions of short music videos created everyday on Musical.ly by means of personalized and curated feeds.

    Yet, the app still has a limited appeal and its founders are keen on changing that.

  • Do you know?

    Celebrities on Musical.ly

  • Musical.ly has also attracted its share of celebrities, with modern-day pop icons like Selena Gomez, Ariana Grande, and Meghan Trainor, among others, using the app to promote their latest singles. Celebrities like Paris Hilton, Shaquille O'Neal and Adam Lamberg have also opened accounts.

  • Users

    Musical.ly's limited base of users

    Musical.ly's limited base of users
  • Although the app has a user base of 100 million with 40 million monthly users, the ratio between its daily active users and monthly active users is rather poor.

    According to data, whereas a Facebook user uses Facebook at least 20 days a month, a Musical.ly user uses the app only three days out of 30.

    Furthermore, most of Musical.ly's users are American teens.

  • Do you know?

    Musical.ly stars

  • Musical.ly has already given rise to stars like 13 year-old Jacob Sartorius and 15 year-old Baby Ariel. With 10 million and 13 million followers respectively on Musical.ly, these Musical.ly-based starlets are now deejaying at their own shows and looking for branding and acting gigs.

  • Expansion plans

    Muscial.ly's expansion plans

    Muscial.ly's expansion plans
  • Musical.ly founders wish to make the app have a more general appeal.

    In order to do so, they plan on integrating several other features into the app, much like WeChat.

    Some core communication features like group chat, video chat, voice calling, and live streaming are among the first phase of updates.

    Provided the communication features work out, the founders plan on incorporating several others.

  • Do you know?

    A bit about WeChat

  • WeChat was released by Chinese company Tencent Holdings Limited in 2011. A cross-platform instant messaging app, WeChat can do just about anything - it is China's Facebook, PayPal, Uber, Spotify, Periscope, Slack, Yelp, etc. all rolled into one app.

  • Funding & revenue

    Musical.ly sources of funding and revenue

    Musical.ly sources of funding and revenue
  • With a valuation of half a billion dollars, Musical.ly raised $100 million from backers in Wall Street like GGV Capital, DCM Ventures and Greylock Partners.

    However, like most early-stage apps, Musical.ly has no solid stream of revenue as of now, and are more keen on mass scale appeal.

    Having said that, Musical.ly's future revenue sources will probably be sponsored brand campaigns and video ads.

  • Facebook
  • WeChat
  • PayPal
  • Ariana Grande
  • Shanghai
  •  
Latest News
  • Are you eligible for COVID-19 vaccination? Should you get it?
    Are you eligible for COVID-19 vaccination? Should you get it?
    India
  • 'Only man and woman make family': Centre opposes same-sex marriages
    'Only man and woman make family': Centre opposes same-sex marriages
    India
  • 'Emily In Paris' makers bribed their way to Golden Globe?
    'Emily In Paris' makers bribed their way to Golden Globe?
    Entertainment
  • Gordon Murray T50s Niki Lauda is a 700hp track beast
    Gordon Murray T50s Niki Lauda is a 700hp track beast
    Auto
  • President's rule imposed in Puducherry after Congress government falls
    President's rule imposed in Puducherry after Congress government falls
    Politics
Trending Topics
Bharti Airtel Mukesh Ambani WhatsApp Reliance Jio OPPO Isha Ambani
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Business news?

Subscribe to stay updated.

Business Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Virat Kohli Rohit Sharma
Cricket News Narendra Modi Facebook YouTube Hollywood News WhatsApp Bollywood News ISRO Rahul Gandhi Yoga
Honda Batman Football News BMW Vaccine Reliance Jio OPPO Amazon Food News, Healthy Recipes Royal Challengers Bangalore
Toyota Fashion Tips Farmers Protest Mercedes Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Marvel Comics
Avengers Neha Kakkar Premier League Big Bang Theory
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021