Business • Jul 03, 2025

Meta to challenge 'Unlawful' EU fine

Meta (the company behind Instagram and Facebook) is pushing back against a €200 million fine from the EU.
The penalty comes from Meta's "pay or consent" system, which basically asks users to either let their data be collected for ads or pay a fee to avoid tracking—a move that's stirred up plenty of debate since it launched in late 2023.

TL;DR

Meta says EU ignored court ruling that supports its case

Tim Lamb, Meta's VP, called the fine "incorrect and unlawful," saying the company plans to appeal.
The EU had warned Meta about daily fines if it didn't offer a less personalized experience within 60 days.
Lamb also pointed out that a recent EU court ruling allowed subscription models like this, arguing that regulators ignored that decision when handing down the fine.