Meet Asha Sharma, Microsoft's new Indian-origin gaming chief
What's the story
Microsoft has appointed Asha Sharma as the latest CEO of its gaming division, a major leadership shift in Xbox's history. She succeeds Phil Spencer, who is retiring after nearly four decades at the company. The move comes at a crucial time for Microsoft Gaming, which is dealing with slowing revenue growth and rising costs amid a fierce competition in the global console and content market.
Strategic direction
Sharma's vision for Xbox and her leadership experience
Sharma, who will report directly to Satya Nadella, Microsoft's Chairman and Chief Executive, has said she would focus on Xbox's core audience while adapting to a rapidly evolving gaming landscape. This includes subscription services, cloud gaming, and also large-scale acquisitions. Before her new role at Microsoft Gaming, Sharma held senior leadership positions at major tech companies such as Instacart and Meta.
Career highlights
Career highlights and education
Sharma's career has largely revolved around scaling platforms, managing big teams, and guiding products through periods of rapid growth. She has a business degree from the University of Minnesota's Carlson School of Management.
Industry pressures
Microsoft's gaming challenges and the role of new leadership
The leadership change comes as Microsoft Gaming faces several challenges. Gaming revenue has declined in recent quarters, hardware prices have surged due to cost pressures, and consumer spending remains uncertain. At the same time, Microsoft is still integrating Activision Blizzard, acquired in 2023 for $69 billion. Sharma's experience in operations, platforms, and AI suggests that Microsoft is counting on a leader who can balance content with technology and business discipline.
Executive changes
Other senior changes at Microsoft Gaming
Along with Sharma's appointment, Microsoft has also announced other senior changes. Matt Booty has been promoted to chief content officer, overseeing the game studios and titles. Meanwhile, Sarah Bond is leaving the company for a new opportunity.