Myntra extends M-Now service to Delhi-NCR, Mumbai

Business Jun 20, 2025

Myntra's super-fast M-Now service is now live in Delhi-NCR and Mumbai, after its start in Bengaluru.
You can get fashion and beauty products delivered to your door in just 30 minutes, thanks to over 40 local dark stores stocked with up to 25,000 items each.
Sharon Pais, Myntra's Chief Business Officer, says quick delivery is catching on fast—almost half of their orders already arrive within 48 hours.

Service sees spike in demand around festivals

M-Now has become a go-to for last-minute outfit fixes, especially around festivals like Holi or Mother's Day—order volumes have even doubled during these times.
Myntra plans to expand the service further for shoppers who want things fast.
As Pais puts it, speedy delivery is quickly becoming a must-have part of the whole shopping experience.