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Home / News / Business News / Netflix is now trying a Freemium model in India
  • Business

    Netflix is now trying a Freemium model in India

    Shubham Sharma
    Written by
    Shubham Sharma
    Twitter
    Last updated on Sep 30, 2019, 05:42 pm
    Netflix is now trying a Freemium model in India
  • Just a few months after launching an entry-level plan for mobile users, streaming giant Netflix is testing another feature in India, one that provides free access to select content for a limited time.

    The move, Netflix hopes, will give non-subscribers a taste of its service, driving them eventually to take a paid subscription plan.

    Here's all about it.

  • In this article
    How Netflix is offering free content? First episode of 'Bard of Blood' available for free Here's what Netflix said about the move More free content likely to be available in the future Netflix still remains costliest streaming service in India
  • Plan

    How Netflix is offering free content?

  • Netflix already offers a free 1-month trial to people signing up for a plan.

    But, the latest strategy is more actor/story-driven; it allows anyone to try the platform's content, say a movie or few episodes of a show, without signing up or paying anything.

    This way, Netflix hopes, the targeted audience will get hooked, take a trial, and ultimately pay for a subscription plan.

  • Test

    First episode of 'Bard of Blood' available for free

    First episode of 'Bard of Blood' available for free
  • While the move sounds interesting, it's worth noting that the new model is already being tested.

    The first episode of Red Chillies Entertainment's Netflix original Bard of Blood can be accessed by anyone for a limited time, ET reported.

    The show stars Emraan Hashmi, Sobhita Dhulipala and can be viewed for free on the Android app of Netflix or any desktop browser.

  • Quote

    Here's what Netflix said about the move

  • "We try different ways to bring people closer to great stories," Netflix spokesperson said. "We believe many people will find the thrilling story of spy Kabir Anand very appealing and are excited to make the first episode of the series available to everyone."

  • Possibility

    More free content likely to be available in the future

  • If the test gets a good response and boosts Netflix's subscriber numbers in India, we could see a similar test for upcoming movies and shows too.

    Earlier this month, the company had tested a similar model for Spanish original series Elite in Mexico and Colombia.

    In all, it plans to release as many as 22 original movies and 11 series in India by 2020.

  • Goal

    Netflix still remains costliest streaming service in India

    Netflix still remains costliest streaming service in India
  • Despite the latest move and the new Rs. 199/month plan, Netflix continues to be one of the costliest streaming platforms in India.

    The service is challenged by the likes of Amazon Prime Video, Disney's Hotstar, ALTBalaji, and ZEE5. The total number of Netflix subscribers in India are estimated at 1.5 million.

    Evidently, this has led the company to boost its spend on India-specific content.

  • India
  • Netflix
  • Red Chillies Entertainment
  • Emraan Hashmi
  • Amazon Prime Video
  •  
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