Nykaa launches Glam Pass: Discounts on your favorite beauty brands
Nykaa just dropped Glam Pass, a new loyalty program starting at ₹39, designed for fans of NYX Professional Makeup, Minimalist, and Nykaa Cosmetics.
With the pass, you get 10% off (up to ₹300) on your first three purchases within three months—making it easier to save while stocking up on essentials.
Where can you get it?
Right now, Glam Pass is only available to select users in Mumbai as a pilot. But don't worry—it's set to roll out soon in NCR and Bengaluru.
Nykaa is hoping this move keeps shoppers coming back for more.
How is it different from Nykaa Prive?
Unlike the usual Prive program (which requires a minimum spend of ₹2,000 (Member), ₹5,000 (Gold), or ₹10,000 (Platinum) in a rolling year), Glam Pass focuses on brand-specific perks.
This means rewards are tied directly to certain brands rather than the whole platform—so you get benefits that actually match what you shop for most.
Why does this matter?
Nykaa leads India's online beauty scene with a 20% market share but faces growing competition from quick-commerce apps.
As loyalty programs boom—the market could hit $17 billion by 2035—Glam Pass shows how brands are getting creative to keep shoppers engaged.