'Pushpa 2,' 'Jaat' help Zee Cinema reach highest share in 3y
Zee Entertainment just hit its highest mark in three years, grabbing a 28.7% share of the Hindi movie TV market for Q2FY26.
Big premieres like Jaat, Game Changer, and Pushpa The Rule Part 2 (the highest rated movie premiere of FY26 so far) helped Zee Cinema reclaim its lead with urban viewers aged 15+.
Other highlights from Zee's Q2FY26
Zee's free-to-air channels—Anmol Cinema and Zee Action—reached over 116 million urban viewers, topping all genres.
In Marathi movies, Zee Talkies and friends now hold half the market, boosted by the strong premiere of Phullwanti.
With 22 channels across six languages, Zee reached more than 550 million viewers by September 2025.
Their mix of fresh premieres, classics, and data-driven picks keeps both audiences and advertisers coming back—just look at Hum Aapke Hain Koun pulling in a massive 250 million views over five years.
In other news, 'Hum Aapke Hain Koun' rules on TV
If you're into movies or just curious about what everyone's watching on TV these days, Zee's story is basically how smart content choices can shake up an entire industry—and keep millions tuning in week after week.