Razorpay ventures into consumer UPI with POP investment
Razorpay just dropped $30 million into POP, a rising UPI payments app.
The goal? To boost cool new features and help more brands connect with shoppers, especially in direct-to-consumer and lifestyle spaces.
It's all part of Razorpay's bigger plan to build a payment system where loyalty and rewards come first.
What sets POP apart is its brand-funded reward points
Since its 2024 launch, POP has picked up speed—handling over six lakh daily transactions and counting one million monthly active users.
They've shipped two lakh orders each month and teamed up with Yes Bank to issue 40,000 RuPay credit cards.
What sets POP apart is its brand-funded reward points called POPcoins, helping it stand out.
Backed by names like India Quotient and Unilever Ventures, POP processed over ₹500 crore in transactions as of May 2025—definitely one to watch in the UPI race.