How Tata plans to boost Real Madrid's popularity in India
What's the story
Real Madrid CF has teamed up with Tata Communications and Footballerista Mobile to launch 'Madridista Premium,' an exclusive loyalty and fan engagement program for football enthusiasts in India. The initiative seeks to leverage the club's massive following here, which boasts over 22 million supporters and 11 official fan clubs. The new program will provide access to exclusive digital content, curated merchandise, and personalized engagement opportunities with the club.
Tech support
Emilio Butragueno on partnership
Tata Communications will power seamless connectivity and fan interaction through its MOVE platform. Meanwhile, Footballerista Mobile will handle the onboarding and engagement journeys of fans in India. Emilio Butragueno, Real Madrid CF's Institutional Relations Director, said this partnership is more than just digital innovation; it's about connecting with their Indian fanbase beyond traditional fandom.
Enhanced engagement
Vice President of Tata Communications MOVE comments on collaboration
Marco Bijvelds, the Vice President and Global Head of Tata Communications MOVE, said this collaboration will provide a connected digital experience for Real Madrid fans in India. He added that their technology platform allows the club to forge deeper relationships with its fans and makes them feel closer to the team despite physical distance. The partnership highlights India's importance in Real Madrid's global growth and fan community strategy.