SEBI warns against investing in digital gold
SEBI just put out a heads-up about digital gold, the online way to buy and store gold.
While it's easy and trendy, SEBI says these products aren't regulated—meaning there's no official protection if things go wrong.
The advisory dropped recently.
Why the sudden interest in digital gold?
Gold prices have shot up nearly 60% in the past year, so more people are turning to digital gold for its flexibility—you can invest small amounts and even swap your holdings for coins or bars later.
It feels accessible, especially if you don't want to deal with physical jewelry or storage.
What did SEBI say?
Since digital gold isn't under any regulator like SEBI, you're on your own if there's fraud or operational or counterparty risks.
SEBI suggests sticking to safer options like Gold ETFs or Sovereign Gold Bonds that come with proper oversight and investor protections.