Sebi's new ₹2,000 push for small-town and women mutual fund investors
Sebi just rolled out a fresh incentive to get more people from smaller cities—and more women—investing in mutual funds.
Distributors now get an extra 1% commission (up to ₹2,000) for bringing in new investors from these groups, but only if the investment stays put for at least a year.
Who gets the benefit?
This is aimed at first-time PAN holders outside India's top 30 cities (B-30), and any new women investor, no matter where they live.
But you can't double-dip—each investor can only trigger one incentive.
The bonus comes from money AMCs already set aside for educating investors.
What doesn't count?
The scheme kicks in from February 1, 2026, but there are some exceptions—it won't cover ETFs, certain fund-of-funds, or super short-term schemes like overnight or liquid funds.
AMFI will share all the fine print within a month of this announcement.