TDK acquires smart glasses firm SoftEye

Business Jun 20, 2025

TDK, the Japanese electronics giant, just bought SoftEye—a San Diego company known for smart glasses tech like eye tracking and object recognition.
The deal (under $100 million) is part of TDK's move to go beyond batteries and electronic parts, stepping up its AI capabilities for the future.

Competing with giants like Meta and Snap

This buy fits right in with what other big names are doing—Meta, Snap, Google, and Qualcomm are all racing to make wearables smarter with AI.
Snap even has new consumer smart glasses dropping next year.
With SoftEye on board, TDK is hoping to catch this wave and make its mark in the fast-growing world of smart wearables.