Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Technology
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Visual Stories
  • Reviews
  • Phone Reviews
  • Fitness Bands Reviews
  • Speakers Reviews
  • Find Cricket Statistics
Hindi
More
In the news
Twitter
Cryptocurrency
Sensex
Inflation
Stock Market
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Technology
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Visual Stories
Reviews
Phone Reviews
Fitness Bands Reviews
Speakers Reviews
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Business News / Google strikes $1.1bn deal with HTC for Pixel talent
Business

Google strikes $1.1bn deal with HTC for Pixel talent

Google strikes $1.1bn deal with HTC for Pixel talent
Written by Gogona Saikia
Sep 21, 2017, 11:55 am 3 min read
Google strikes $1.1bn deal with HTC for Pixel talent

In one of the biggest acquihire deals of 2017, Google has struck a $1.1bn agreement with HTC in an attempt to expand its smartphone segment. The deal is expected to close by early next year subject to approval by regulators. This strengthens the existing partnership between the two: HTC was behind Google's first smartphones - the Pixel and Pixel XL - launched last year.

Clauses
What are Google and HTC getting under the deal?

Under the agreement, Google will employ no stake in HTC, but 2,000 employees of the latter who worked on the Pixel phones will move to the former. "The deal also includes a non-exclusive license for HTC intellectual property," Google announced. Meanwhile, HTC will continue with its own smartphone business. Despite Apple and Samsung ruling the market, Google's premium-quality phones made an impression last year.

Google
What's in it for Google?

The deal could work out much in Google's favor: HTC, a brand which doesn't even make the top-five in smartphones, handled the well-received Pixels. It can now directly challenge Android partners like LG and Huawei. The deal could take it closer to the software-hardware energy it is aiming: with a push on VR and AR, Google will need stronger, more powerful hardware and sensors.

HTC
How does it benefit HTC?

Meanwhile, the agreement is gold for HTC, a Taiwanese giant which once sold one in every 10 smartphones worldwide. Today, it is struggling to "maintain its smartphone business and grow its early start in virtual reality". The Pixel smartphones account for roughly 20% of HTC's smartphone shipments. In August'17, the brand posted an operating loss for the second fiscal quarter.

Hardware
Google's history in hardware

This is Google's second foray into the smartphone market. In 2012, it acquired Motorola Mobility for $12.5bn. Under Google, Motorola opened a US plant and offered unprecedented customization options for Moto X. But less than two years later, Google sold it to Lenovo for at a price far lower. Afterwards, it partnered with smartphone makers for handsets that ran Google-managed version of Android.

Information
HTC's decade-long association with Google

Meanwhile, it has been a decade of HTC's association with Google and Android: the HTC Dream, also called the G1, launched in 2008 was the first-of-its-kind commercial Android device. Then it helped Google with the Nexus range of products before the Pixel last year.

Prospects
So will this deal work out well?

There are reasons to be doubtful. Google has a weak record in selling smartphones. Both with the Nexus and Pixel, it promoted the Google-managed version of Android. But neither could match market leaders Apple or Samsung in terms of sales. For now, it is concentrating on the upcoming launch of the HTC-made Pixel 2 and Pixel 2 XL along with other hardware products.

Share this timeline
Facebook
Whatsapp
Twitter
Linkedin
Gogona Saikia
Gogona Saikia
Mail
“I may be on the side of the angels, but don’t think for one second that I am one of them.” Delhi University. Freethinker. “Social justice warrior”.
Latest
HTC Mobiles
LG
Google
Smartphones
Apple
Latest
Ukraine: India to reopen embassy in Kyiv from May 17
Ukraine: India to reopen embassy in Kyiv from May 17 World
Indian Premier League: Decoding Rashid Khan's numbers against CSK
Indian Premier League: Decoding Rashid Khan's numbers against CSK Sports
BMW 3 Series (facelift) previewed in leaked images: Check features
BMW 3 Series (facelift) previewed in leaked images: Check features Auto
'The Archies': Suhana Khan-Agastya Nanda-Khushi Kapoor starrer's first-look teaser out
'The Archies': Suhana Khan-Agastya Nanda-Khushi Kapoor starrer's first-look teaser out Entertainment
Punjab: Sulking Congress veteran Sunil Jakhar bids goodbye to party
Punjab: Sulking Congress veteran Sunil Jakhar bids goodbye to party Politics
HTC Mobiles
HTC Wildfire E3, with MediaTek Helio P22 chipset, goes official
HTC Wildfire E3, with MediaTek Helio P22 chipset, goes official Technology
HTC Wildfire E Lite, with MediaTek Helio A20 chipset, announced
HTC Wildfire E Lite, with MediaTek Helio A20 chipset, announced Technology
HTC Desire 12, Desire 12+ first sale in India today
HTC Desire 12, Desire 12+ first sale in India today Technology
HTC Desire 12, HTC Desire 12+ launched in India
HTC Desire 12, HTC Desire 12+ launched in India Technology
HTC to launch its 2018 Android flagship on May 23
HTC to launch its 2018 Android flagship on May 23 Technology
More News
LG
LG rolls out Android 12 update for V60 ThinQ 5G
LG rolls out Android 12 update for V60 ThinQ 5G Technology
Ahead of CES 2022, LG unveils innovative Transparent OLED displays
Ahead of CES 2022, LG unveils innovative Transparent OLED displays Technology
LG launches Gram 2021 laptops starting at Rs. 75,000
LG launches Gram 2021 laptops starting at Rs. 75,000 Technology
Verizon's LG Velvet 5G UW smartphone receives Android 11 update
Verizon's LG Velvet 5G UW smartphone receives Android 11 update Technology
Samsung to make OLED TVs using LG panels
Samsung to make OLED TVs using LG panels Technology
More News
Google
Here's how much Google Pixel 6a will cost in India
Here's how much Google Pixel 6a will cost in India Technology
AR glasses to Immersive Maps: Google's upcoming hardware and software
AR glasses to Immersive Maps: Google's upcoming hardware and software Technology
Everything to know about Android 13: New features and changes
Everything to know about Android 13: New features and changes Technology
Google Pixel Watch, Buds Pro truly-wireless earphones announced: Check features
Google Pixel Watch, Buds Pro truly-wireless earphones announced: Check features Technology
Hinge, Tinder's parent company sues Google over restrictive billing practices
Hinge, Tinder's parent company sues Google over restrictive billing practices Business
More News
Smartphones
DoT withdraws notification regarding mandatory testing of smartphones, cameras, smartwatches
DoT withdraws notification regarding mandatory testing of smartphones, cameras, smartwatches Technology
Global smartphone shipments down by 11% in Q1 of 2022
Global smartphone shipments down by 11% in Q1 of 2022 Business
BLU G51s launched with a dual camera and UNISOC chip
BLU G51s launched with a dual camera and UNISOC chip Technology
#EndOfAnEra: BlackBerry pulls plug on its classic phones
#EndOfAnEra: BlackBerry pulls plug on its classic phones Technology
37 new emojis coming in 2022: How are they selected?
37 new emojis coming in 2022: How are they selected? Technology
More News
Apple
Saudi Aramco dethrones Apple to become world's most valuable company
Saudi Aramco dethrones Apple to become world's most valuable company Business
Apple discontinues iPod after 21 years: Tracing the magical journey
Apple discontinues iPod after 21 years: Tracing the magical journey Technology
New leak reveals everything about Apple iPhone 14 Max
New leak reveals everything about Apple iPhone 14 Max Technology
Another setback for Will Smith; Apple reportedly delays his 'Emancipation'
Another setback for Will Smith; Apple reportedly delays his 'Emancipation' Entertainment
Apple stops accepting credit or debit cards for subscriptions, purchases
Apple stops accepting credit or debit cards for subscriptions, purchases Business
More News
Next News Article
Next News Article

Love Business news?

Subscribe to stay updated.

Business Thumbnail
India News Business News World News Politics News Sports News Technology News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Mukesh Ambani Indian Premier League (IPL) Karnataka Samsung Xiaomi West Bengal
Bihar Virat Kohli Rohit Sharma Haryana Narendra Modi Arvind Kejriwal Tamil Nadu Gujarat Yogi Adityanath YouTube
Instagram Hollywood News Uttar Pradesh Kerala Netflix Bollywood News Mamata Banerjee Maruti Suzuki Rahul Gandhi Elon Musk
Shah Rukh Khan Chelsea FC OPPO Akhilesh Yadav Indian Cricket Team Apple Manchester United Salman Khan Cryptocurrency OnePlus
Amitabh Bachchan ICC Women's World Cup Vivo India vs Sri Lanka
About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive IPL 2022 Schedule IPL 2022 Points Table Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2022