Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Technology
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Visual Stories
  • Reviews
  • Phone Reviews
  • Fitness Bands Reviews
  • Speakers Reviews
  • Find Cricket Statistics
Hindi
More
In the news
Twitter
Gmail
Reserve Bank Of India (RBI)
Reliance
Sensex
New Labour Laws in India
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Technology
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Visual Stories
Reviews
Phone Reviews
Fitness Bands Reviews
Speakers Reviews
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Business News / Good ads are magic, but can they salvage bad products?
Business

Good ads are magic, but can they salvage bad products?

Good ads are magic, but can they salvage bad products?
Written by Gogona Saikia
Aug 04, 2017, 07:30 pm 3 min read
Good ads are magic, but can they salvage bad products?

Today, when information moves from one corner of the world to another in seconds, effective marketing/advertising is key to ensure a successful product. But are they so important that they can salvage a bad product? Probably not. There are many cases when big brands have fell flat on their faces despite spending big bucks on advertising. How exactly is advertising related to success?

Information
Let's talk first about why advertising is important

Consumerism is at an all-time high. With the advent of internet and social media, one now has access to an unlimited range of products sitting right at one's home. Competition is booming. Unless a brand invests in effective advertising, chances of getting noticed are limited.

Good ads
So what makes a good ad?

To hit the right note, an advertising campaign has to be meaningful. It has to tell a story that the consumer can connect to. Remember our Amul Girl? Creativity is important. Today, many are leveraging a global revolution that is shaking almost every sector. Check out Myntra's 'Bold is beautiful' campaign. The brand's likeability and trust factor also have a role to play.

Bad products
Can good advertising save bad products? The 'crusaders' who failed

Sometime in 2012-2013, people cheered as Dell actively invested in social engagement. Around the same time, its profits fell 72% on sluggish PC sales. In the 1990s, Gap's ads were a cultural phenomenon in the US. Surprisingly, the effects didn't last till the millennium: in 2001, sales had fallen 12%, 7% in 2002, and 5% in 2005.

More
The list goes on...

In 1992, PepsiCo launched Crystal Pepsi, which they marketed as a "healthy, pure-diet beverage". It was probably curiosity that drove up sales initially. Then consumers found it tasted just like original Pepsi. In 1998, Frito-Lay launched their "miracle food": WOW Chips. The tantalizing marketing claim was about this "fat-free" ingredient, Olestra. Sales went up, then crashed when people started reporting laxative effects.

SRK!
Even Brand SRK failed to save Harry and Sejal!

As recently as last year, once-upon-a-time actress Neha Dhupia reiterated what she said over 10 years ago: only sex and SRK sell. But apparently not. Even King Khan failed to save his latest release, 'Jab Harry Met Sejal'. "It leaves you wishing they hadn't met," NDTV said. "Jab Harry Met Sejal, SRK delivered a hat-trick of disappointing films," India Today declared.

Vice-versa
The other way round: Can bad advertising disturb good products?

Many times. In the 90s, Energizer's Bunny campaign went viral. Turns out, people didn't even remember which brand the ad belonged to. 40% customers connected Bunny to Duracell. In 2014, U2 collaborated with Apple and forced their new album into 500mn Apple devices irrespective of users' choice. Fans weren't happy. Taco Bell's Chihuahua in the 90s apparently led directly a 6% fall in sales.

Conclusion
An advertising campaign has to be handled delicately and sensitively

Brand success is a mysterious area. A study found that even bad reviews can boost sales, but only if consumers are already familiar with the product. There are real risks associated with bad advertising, especially at a time when situations around the world are sensitive. One has to take utmost care while devising an ad campaign: the product's life is at stake.

Share this timeline
Facebook
Whatsapp
Twitter
Linkedin
Gogona Saikia
Gogona Saikia
Mail
“I may be on the side of the angels, but don’t think for one second that I am one of them.” Delhi University. Freethinker. “Social justice warrior”.
Latest
Myntra
PepsiCo
Dell
NDTV
Neha Dhupia
Latest
5 ways to treat your feet right this monsoon
5 ways to treat your feet right this monsoon Lifestyle
Arjun Das to make Bollywood debut with 'Angamaly Diaries' remake
Arjun Das to make Bollywood debut with 'Angamaly Diaries' remake Entertainment
James Anderson vs India: Decoding his stats in Test cricket
James Anderson vs India: Decoding his stats in Test cricket Sports
5 healthy and tasty millet recipes you need to try
5 healthy and tasty millet recipes you need to try Lifestyle
New labor codes: Decoding what's good and bad for you
New labor codes: Decoding what's good and bad for you Business
Myntra
#NewsBytesExclusive: How Myntra and Amazon's deliverymen are dealing with coronavirus
#NewsBytesExclusive: How Myntra and Amazon's deliverymen are dealing with coronavirus Business
These Bollywood celebrities have their own fashion brands
These Bollywood celebrities have their own fashion brands Lifestyle
Alibaba launches Yoli, a 'social-commerce' app to bag online deals
Alibaba launches Yoli, a 'social-commerce' app to bag online deals Business
#NewsBytesExclusive: Meet the entrepreneur who is building 'Myntra' for comics
#NewsBytesExclusive: Meet the entrepreneur who is building 'Myntra' for comics Business
Myntra and Jabong CEO Ananth Narayanan resigns; may join Hotstar
Myntra and Jabong CEO Ananth Narayanan resigns; may join Hotstar Business
More News
PepsiCo
Russia-Ukraine crisis: Coca-Cola, Pepsi suspend business in Russia
Russia-Ukraine crisis: Coca-Cola, Pepsi suspend business in Russia World
Avast shutting down company that sold user data without permission
Avast shutting down company that sold user data without permission Technology
Who is Arvind Krishna? Little-known facts about IBM's new CEO
Who is Arvind Krishna? Little-known facts about IBM's new CEO Business
Avast sold user-data to Google, Microsoft for millions of dollars
Avast sold user-data to Google, Microsoft for millions of dollars Technology
Coca-Cola says customers want plastic bottles; wouldn't ban them
Coca-Cola says customers want plastic bottles; wouldn't ban them Business
More News
Dell
Dell G15 gaming laptop with AMD CPUs launched: Check specifications
Dell G15 gaming laptop with AMD CPUs launched: Check specifications Technology
ASUS launches ZenBook S 13, Vivobook Pro 14, 16X laptops
ASUS launches ZenBook S 13, Vivobook Pro 14, 16X laptops Technology
HP Spectre x360 (2022) launched in India: Check price, features
HP Spectre x360 (2022) launched in India: Check price, features Technology
Dell XPS 13, with Alder Lake CPUs, launched: Check price
Dell XPS 13, with Alder Lake CPUs, launched: Check price Technology
Lenovo Yoga AIO 7 PC launched in India: Check price
Lenovo Yoga AIO 7 PC launched in India: Check price Technology
More News
NDTV
TMC MPs move privilege motion against ex-CJI Ranjan Gogoi
TMC MPs move privilege motion against ex-CJI Ranjan Gogoi India
Blamed for inciting Republic Day chaos, Deep Sidhu goes 'missing'
Blamed for inciting Republic Day chaos, Deep Sidhu goes 'missing' India
Low testing, contact tracing blamed for Kerala's COVID-19 situation: Report
Low testing, contact tracing blamed for Kerala's COVID-19 situation: Report India
Coronavirus: Nearly 16 lakh vaccinated in India as pace accelerates
Coronavirus: Nearly 16 lakh vaccinated in India as pace accelerates India
Karnataka: Explosion at quarry kills eight, two detained
Karnataka: Explosion at quarry kills eight, two detained India
More News
Neha Dhupia
Vicky Kaushal birthday special: 5 interesting facts about 'Uri' actor
Vicky Kaushal birthday special: 5 interesting facts about 'Uri' actor Entertainment
Yami Gautam looks convincing as psychotic kidnapper in 'A Thursday'
Yami Gautam looks convincing as psychotic kidnapper in 'A Thursday' Entertainment
Rannvijay Singha exits 'MTV Roadies'; Sonu Sood to replace him?
Rannvijay Singha exits 'MTV Roadies'; Sonu Sood to replace him? Entertainment
Yami Gautam finishes shooting for 'A Thursday'
Yami Gautam finishes shooting for 'A Thursday' Entertainment
Baby number two on the way for Neha Dhupia-Angad Bedi!
Baby number two on the way for Neha Dhupia-Angad Bedi! Entertainment
More News
Next News Article
Next News Article

Love Business news?

Subscribe to stay updated.

Business Thumbnail
India News Business News World News Politics News Sports News Technology News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Mukesh Ambani Indian Premier League (IPL) Karnataka Samsung Xiaomi West Bengal
Bihar Virat Kohli Rohit Sharma Haryana Narendra Modi Arvind Kejriwal Tamil Nadu Gujarat Yogi Adityanath YouTube
Instagram Hollywood News Uttar Pradesh Kerala Netflix Bollywood News Mamata Banerjee Maruti Suzuki Rahul Gandhi Elon Musk
Shah Rukh Khan Chelsea FC OPPO Akhilesh Yadav Indian Cricket Team Apple Manchester United Salman Khan Cryptocurrency OnePlus
Amitabh Bachchan ICC Women's World Cup Vivo India vs Sri Lanka
About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive IPL 2022 Schedule IPL 2022 Points Table Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2022