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Business
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Jun 18, 2025
The Trade Desk and Zepto collaborate for enhanced ad targeting
Ad tech giant The Trade Desk and quick-commerce app Zepto have joined forces to help brands target ads way more accurately across India.
Now, brands can track your journey from seeing an ad to actually getting a delivery, all while reaching Zepto's 60 million+ monthly users in over 80 cities.
TL;DR
Brands can now show you ads...
Thanks to this partnership, brands can now show you ads not just on Zepto, but also on your favorite OTT apps, music platforms, and connected TVs—using real purchase data (not just guesses).
It's all about smarter targeting without crossing privacy lines, making ads feel a bit more relevant.