Tighter FSSAI checks spur Indian FMCG AI adoption 1,200cr
Indian FMCG companies such as HUL, ITC, Nestle India, Tata Consumer Products, Dabur and Marico are increasingly using artificial intelligence to spot fraud and manage risks across their supply chains.
Why? Tighter FSSAI and State FDA checks and rising fraud risks across expanding supply chains are accelerating AI adoption among Indian FMCG companies, creating a ₹1,200 crore addressable third-party risk management market in India.
AuthBridge CEO predicts 400cr compliance market
A Deloitte survey says 94% of businesses want to invest more in AI soon, especially for security and regulatory checks.
Tools from firms like AuthBridge help catch things like fake documents or expired licenses before they become big problems, and even flag that 3% to 4% of gig workers it screened had criminal records.
With quick-commerce growing fast (and fraud risks rising), monitoring it continuously is becoming the norm.
Ajay Trehan, Founder and CEO of AuthBridge, predicts this part of the industry could hit ₹400 crore in three years as demand for smarter compliance keeps climbing.