TikTok Shop now lets you send digital gift cards
TikTok Shop just rolled out digital gift cards, so you can send friends or family anywhere from $10 to $500 straight to their TikTok Balance.
You can pick fun animated designs for birthdays, weddings, or just to say thanks—making gifting feel more personal and on-brand.
More ways to connect (and compete)
Gift cards are emailed to US-based TikTok users, who can reply with thank-you notes or even send a card back.
By 2026, you'll be able to add video messages and see interactive unboxing reactions.
With this move, TikTok is taking on Amazon and eBay in the gift card game.
Perks for shoppers and sellers
Merchants get new ways to engage with loyal fans, and they can use gifting data for smarter offers.
After a massive $500 million sales run during Black Friday and Cyber Monday, these gift cards are another step in TikTok's push into online shopping and luxury brands.