TMICC opens innovation center in Whitefield, Bengaluru for Indian consumers
The Magnum Ice Cream Company (TMICC) just opened a Research, Design and Innovation center in Whitefield, Bengaluru.
This space is all about dreaming up fresh ideas for ice cream and packaging across brands like Kwality Wall's, Cornetto, Magnum, Carte D'Or, Feast, and Twister.
The center will focus on developing new products that fit what Indian consumers actually want.
TMICC teams with UK and Turkey
The Bengaluru Centre isn't working alone: it's teaming up with TMICC's global teams in the UK and Turkey to blend international trends with local tastes.
Chitrank Goel, Deputy Managing Director of Kwality Wall's (India) Limited, said the goal is to create treats that really connect with how people in India enjoy ice cream.
TMICC hopes this move will boost its lineup and keep up with India's fast-growing ice cream scene.