Trump launches new 'Fight' watches, limits to 3 per household

Business Oct 10, 2025

Donald Trump just launched a new watch collection called "Fight, Fight, Fight," featuring waterproof stainless-steel models like "Red Beauty" and "First Lady Mini."
Prices range from $499 to $799, and there's a three-per-household limit if you're thinking of stocking up.

Trump's growing merch empire

These watches are the latest in Trump's growing merch empire, which has pulled in over $10 million so far—including $2.8 million from earlier Trump Watches.
His lineup also includes golden sneakers, "Save America" books, and even a $499 Trump Mobile smartphone with wireless service and telemedicine perks.
While Trump's team says it's all about patriotism, critics still question whether it's right for a former president to profit this way.