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Business
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Jun 25, 2025
Uber accused of boosting profits via opaque algorithm
Recent studies from Columbia Business School and Oxford University say Uber's newer pricing algorithms are boosting company profits—but not in a way that helps drivers.
Researchers found that since 2022, Uber has quietly increased its share of each ride (from 32% to over 42%), meaning riders pay more while drivers take home less.
TL;DR
Drivers earn less as Uber takes bigger cut
Oxford's study showed UK drivers earning less after the rollout of dynamic pricing in 2023, as Uber takes a bigger cut.
While critics worry this puts driver income at risk, Uber says its system is fair and matches prices to demand.
The company's VP asks people to judge them by recent changes and future plans.