Uday Shankar: media drives IPL but financial sustainability remains tricky
Business
Uday Shankar, vice chairman of JioStar, says the real reason IPL is such a hit is because media knows how to pull in huge audiences.
Speaking at the ET World Leaders Forum in New Delhi, he pointed out that while sports has been a strong investment for JioStar, making it financially sustainable is still tricky, especially now that old-school ad money isn't as reliable as it used to be.
Uday Shankar urges media embrace digital
Chatting with Satyan Gajwani, CEO, Times Internet, The Times of India Group, Shankar emphasized that media needs to move beyond just TV and embrace digital platforms.