Visa and ONDC to explore AI tourism discovery across India
Visa and ONDC announced their intent to explore a collaboration at the Global Fintech Festival 2026 that's set to change how we find cool places, plan trips, and connect with local businesses across India.
By combining Visa's digital expertise with ONDC's open network, and adding some AI magic, they'll evaluate ways to create a more seamless tourism discovery experience for travelers to explore India's diverse experiences.
Suresh Sethi says digital infrastructure key
Suresh Sethi, Group Country Manager, India & South Asia, Visa, says digital infrastructure is key for tourism, and ONDC can help pull together itineraries, destinations, and local businesses into one easy-to-use system.
Hrushikesh Mehta, Chief Business Officer, Financial Services, ONDC, sees tourism as a huge growth opportunity.
With support from the Ministry of Tourism and Culture, this move aims to help connect travelers with the diverse experiences that India has to offer.
Fun fact: ONDC has already powered over 500 million transactions, so there's real momentum here.