Vivo tops India's smartphone market; Apple makes big leap
Vivo just edged out Samsung to become India's biggest smartphone brand in Q3 2025, according to IDC.
The market itself is buzzing—smartphone sales hit a five-year high, thanks to festive shopping and more people picking premium devices.
Average prices jumped by nearly 14% to about ₹24,400.
Vivo leads, followed by OPPO and Apple
Vivo now leads with an 18.3% share, while Samsung holds 12.6%.
OPPO sits at 13.9%, and Apple made a splashy jump to fourth place with its highest-ever 10.4% share—up over 25% from last year.
Feature-packed phones attract buyers
Apple has pulled ahead of Samsung in the super-premium segment (phones above ₹70,000), while Samsung still rules the mid-premium range (₹20,000-40,000).
It's clear: more people want feature-packed phones. Motorola also saw huge growth this quarter, but brands like Realme, Xiaomi, and OnePlus lost ground.
With no big launches expected from Samsung soon, premium phone growth looks set to continue into next year.