Walmart's Flipkart leverages videos to attract Indian shoppers
Flipkart is leaning into social videos and livestreams to connect with India's young, smartphone-loving crowd.
Senior director Neha Agrahari says this move is key to standing out from Amazon, and it's working—video engagement hit 200 million in just the first half of 2025, thanks to India's massive base of 650 million smartphone users.
Engagement has jumped 17 times compared to last year
The focus is on Gen-Z and shoppers from smaller cities, especially around fashion, beauty, and home decor.
Flipkart is also building new studios in Gurugram, Mumbai, and Bengaluru to boost livestream quality and make real-time shopping with influencers more interactive.
The results? User engagement has jumped 17 times compared to last year, showing that video-led shopping is really catching on—just like it has in other Asian markets.