WPP's 27-year FTSE 100 streak might be over—here's what's up
WPP, once a giant in the advertising world, could soon drop out of the FTSE 100 after nearly three decades.
Its market value has crashed from £24 billion in 2017 to just £3.1 billion this year, thanks to major client losses and a sharp fall in its share price.
Why does this matter?
WPP's troubles show how tough things are for traditional ad agencies as digital rivals take over.
The company has issued two profit warnings this year—moves that have put even more pressure on leadership.
What's next for WPP?
CEO Cindy Rose is trying to turn things around with a focus on using more AI. But so far, WPP still trails behind competitors like Publicis Groupe.
If things don't improve soon, British Land is set to take WPP's spot in the FTSE 100—a big change for a company that's been there since 1998.