Zomato, Uber, Amitabh Bachchan join government for road safety campaign
Zomato and Uber are teaming up with the Ministry of Road Transport and Highways to spread road safety awareness across India.
As part of the Sadak Suraksha Abhiyan, they'll send out videos, in-app messages, and notifications—featuring tips written by Prasoon Joshi and starring Amitabh Bachchan—to their audience.
How the campaign works
India sees over 500,000 road accidents and 180,000 deaths every year—a crisis that goes beyond just laws.
Minister Nitin Gadkari says real change needs everyone pitching in: companies, NGOs, celebrities, and regular people.
Zomato is asking customers not to rush delivery partners for safety's sake, while Uber is sharing safety content with over 25 million drivers.
It's a reminder that safer roads start with all of us paying attention.